
With tens of thousands of Canadian undergraduate and graduate students studying, travelling and working abroad, Canada is a great place to recruit students — and the Recruit in Canada / Study and Go Abroad fairs are a great place to start!
Our history
Recruit in Canada is built on more than 30 years of experience managing education fairs and helping over 700 universities, colleges, and other organizations connect with students across Canada.
With the purchase of Recruit in Canada by the SchoolFinder Group in 2022, the events are now part of a community of over 1.3 million students, parents and counsellors.
Visitor profile
Students who attend the fairs are typically interested in:
- 50% undergraduate studies
- 25% graduate studies
- 10% high school
- 15% gap year, travel, summer programs, other
Students are interested in a variety of subjects:
| Arts | 8% |
| Architecture | 3% |
| Business | 14% |
| Education | 3% |
| Engineering | 18% |
| Humanities | 17% |
| Physical & Life Science/Medicine | 24% |
| Social Science/Law | 9% |
| Trades | 4% |
The breakdown of registrants by type is:
| Student | 67% |
| Mature Student | 14% |
| Parent of Student | 11% |
| Education Professional | 4% |
| Other | 4% |
And while most students are interested in starting school in the current year, many are doing their research for future years:
Fall Fairs 2025 Intended Start Year
| 2025 | 79% |
| 2026 | 16% |
| 2027 | 5% |
Typically, over 2,000 students will register for the fairs each cycle.
Who should exhibit
If you’re interested in reaching Canadian students and fall into any of the groups below, Recruit in Canada is for you!
- Undergraduate universities and colleges
- Graduate, medical, law and other schools
- Embassies and national education organizations
- Government agencies involved in education
- Gap year organizations and summer program schools
- Travel organizations
- Agents
- Academic test prep organizations
The fairs have exhibitors from over 50 countries.
Here's what some of the over 80+ exhibitors from Fall 2024 had to say about the fairs:
- "I talked to a lot of the students and the scanning system worked well"
- "Nice and helpful staff. Booths in place on time. Toronto was AMAZING. Thank you!"
- "Organized well, good location, good number of students"
- "Reached some interesting target groups (CEGEP + high school students)"
- "Students interested and had a good idea of what they wanted to do"
- "Great number of leads!"
- "Attendees were looking for international experience, good attendance"
- "Organization was great!"
- "Good fair layout and timing"
- "Right audience / good set up & flow / good snacks"
- "Reached our target groups in decent numbers"
- "Students I spoke to were very engaged"
Spring and fall fairs
Typically, we have fairs in the spring and fall in Canada’s largest cities.
Seminars and webinars
The Recruit in Canada fairs offer you the opportunity to present to students at the fair venue (seminars) and present to students after the event in a virtual webinar.
Generate student leads
We offer two lead generation tools during the fairs. QRConnect™ is our QR code scanning tool that gives you the power to quickly scan and save the details of any student. The post-event lead push is an email we send to all registrants with the opportunity to request information from any exhibitor.
Combined, these two initiatives generated a record 4,756 total leads during the Fall 2024 fairs!
Visit Canadian schools
We know how important school visits are, so we try to schedule the fairs on the weekends to free up your time for school visits during the week. To help you plan your visits, we’ve launched our Canadian School Visit Planner. This will help you identity the most suitable schools to visit (public and private secondary schools, colleges, and universities).
Canadian School Visit Planner by Province
Canadian School Visit Planner by Country
Digital marketing
We have an active community of over 1.4 million students, parents, and counsellors. With our suite of digital marketing tools, we can help you build your brand and generate student leads.
We hope that helps!
For more information on how we can help you can reach our community of Canadian Students interested in studying in your country, contact us at:
The SchoolFinder Group Team info@schoolfindergroup.com


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