Generating Leads at the Recruit in Canada / SchoolFinder Fairs

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Generating Leads at the Recruit in Canada / SchoolFinder Fairs — Introducing QRConnect™ and the Post-Event Lead Push
Generating Leads at the Recruit in Canada / SchoolFinder Fairs — Introducing QRConnect™ and the Post-Event Lead Push

In Fall 2024, we redefined how universities and colleges connect with students at the Recruit in Canada / SchoolFinder Fairs.

We wanted to create a more streamlined experience for both students and you, the exhibitor — which is why we set out to hone in on two initiatives: QRConnect™ and the post-event lead push.

In this guide, we’ll explore how these initiatives worked, their impact on lead generation, and what they mean for the future of our fairs.

And because students are opting in, all leads are CASL and GDPR compliant.

Introducing QRConnect™

QRConnect™ gives exhibitors the power to quickly scan and save the details of any student.

In Summer 2024, our team developed a QR code scanning tool that provided every fair registrant with a unique code.

On top of allowing for seamless check-in at the event, this meant exhibitors could scan these codes and instantly save student details for follow-up. This eliminated manual data entry, saved time, and ensured data accuracy, allowing recruiters to focus on meaningful conversations.

In Fall 2024, 2,881 leads were generated by QRConnect", with an average of 43 leads per exhibitor. 

Data Fields Collected

  • First name
  • Last name
  • Email
  • Phone number
  • Country of residence
  • What describes you best
  • What level do you want to study at
  • Program of interest
  • Date requested

Here’s what the exhibitors had to say:

“I really like the QR code use for leads — personally had not used as system that seamless. It was quite good.”
“I talked to a lot of the students and the scanning system worked well.”
“We liked the collection of leads shared only with us through the QR code.”
“QR code for leads worked very well!”
“QR code was amazing!”

Exciting Updates Coming to QRConnect™

We’re making some enhancements to ensure you have an even smoother experience at our fairs:

  1. Gamification: Fun, interactive features are on the way to incentivize students to visit your booth and win a prize.
  2. Enhanced Student Profiles: You’ll gain access to more comprehensive student profiles, including AI-driven insights, for deeper connections.

We’re committed to improving your experience and making QRConnect™ as intuitive as possible.

Post-Event Lead Push

After the fairs, all registrants have the opportunity to request info from any exhibitor, in any city.

Following the fair, we send personalized emails to all registrants, offering them the opportunity to request more information from any exhibitor. This widens the reach of all exhibitors and ensures students connect with schools they may have missed.

Here’s an overview of the 2024 stats:

  Post-Event Leads Generated Average Leads per Exhibitor
Spring 2024 1,729 20
Fall 2024 1,875 22

This is in addition to the 2,881 leads generated during the fair!

The Results

In total, there were 4,756 leads generated, with an average of 65 leads per exhibitor.

  Post-Event Leads Generated Average Leads per Exhibitor
QRConnect™ 2,881 43
Post-Event Lead Push 1,875 22
Total 4,756 65

 

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