Promotion Strategy

Recruit in Canada uses targeted promotions to invite visitors to the fairs. We’ve executed many fairs in different markets and prioritize quality over quantity. We’ve also moved the fairs to the weekends to encourage attendance.

Our aim is to ensure eligible and motivated visitors come to the fairs, along with family and industry professionals who want to learn about your offerings.

Our extensive promotions include – but are not limited to – the following activities:

  • Poster distribution to over 2,000 high schools, post-secondary institutions, libraries, and career centres
  • Email marketing to students, parents and counsellors (over 1 million emails sent each fair cycle)
  • Email marketing to career and academic counsellors, and to university study abroad/career advisors
  • Guerilla marketing — flyer handouts at targeted venues such as OUF in Toronto (150,000 students)
  • Event listings and community calendars
  • Social media – Twitter, Facebook, Pinterest, Instagram, Linked-In
  • Traditional media
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