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Promotion Strategy

Recruit in Canada uses targetted promotions to invite visitors to the fairs. We have all done many fairs in different markets and know quality over quantity. Our aim is to ensure eligible and motivated visitors come to the fairs, along with family and industry professionals who want to learn about your offerings.

Our extensive promotions include – but are not limited to – the following activities:

  • Posters distributed to post-secondary institutions and high schools
  • High impact framed advertising throughout universities
  • Adverts on cafeteria tables and murals at high schools and universities.
  • Direct outreach to students at university events and fairs
  • Advertising in paid newspapers and commuter newspapers
  • Advertising in education-related magazines
  • News releases to local media
  • Radio advertisements
  • Direct email marketing to career and academic counsellors, and to university study abroad/career advisors
  • Poster campaign to high schools, libraries, colleges and universities, and local ESL schools
  • Street team marketing in high traffic areas of the cities
  • Transit advertising campaigns
  • Event listings and community calendars
  • Social media – Twitter, Facebook, Pinterest, Instagram, Google+, Linked-In
  • Advertising on affiliate websites, newsletters and email marketing campaigns