Promotion Strategy

Recruit in Canada uses targetted promotions to invite visitors to the fairs. We have all done many fairs in different markets and know quality over quantity. Our aim is to ensure eligible and motivated visitors come to the fairs, along with family and industry professionals who want to learn about your offerings.

Our extensive promotions include – but are not limited to – the following activities:

  • Poster and flyer distribution to post-secondary institutions and high schools
  • Digital ads on campus screens throughout universities and some high schools
  • Direct outreach to students at university events and fairs
  • Adverts on murals at high schools
  • News releases to local media
  • Radio advertisements
  • Direct email marketing to career and academic counsellors, and to university study abroad/career advisors
  • Poster campaign to high schools, libraries, colleges and universities, and local ESL schools
  • Street team marketing in high traffic areas of the cities
  • Event listings and community calendars
  • Social media – Twitter, Facebook, Pinterest, Instagram, Linked-In
  • Advertising on affiliate websites, newsletters and email marketing campaign